Electric Vehicles Are On The Ballot: Florida Drivers Confused By EV Messaging As Election Rhetoric Intensifies

The political landscape further muddles the situation. Former President Trump, who once criticized EVs, has softened his stance since growing friendlier with Tesla’s Elon Musk. Recently, Trump told a rally in Michigan, “I’m constantly talking about Electric Vehicles but I don’t mean I’m against them. I’m totally for them.” This shift, coupled with ongoing mixed signals from the political arena, leaves many drivers at a crossroads - enticed by the promise of EVs but wary of their current limitations. "These are valid apprehensions that deserve attention, but they shouldn’t overshadow the remarkable progress and potential of EV Technology,” says Brentley Jones, Owner of Quantrell Subaru.

In an effort to gauge where drivers stand on this, Quantrell Subaru surveyed 3,000 drivers to understand the public's hesitations and hopes regarding EVs. The survey indicated a split - it appears many Floridians love the idea but aren't quite ready to break up with their gas-guzzlers just yet. They're craving more info and some reassurance that the tech won't let them down.

The study revealed that almost 1-in-3 (31%) of Florida drivers remain uncertain about the practicality of switching to an EV, highlighting the need for clearer information. For 20%, the higher upfront cost is a drawback. Another 20% express concern about the current state of charging station networks. And, naturally, the potential costs and hassles of battery replacement weigh on the minds of 26% of those surveyed.

On the flip side, a good number of drivers are clearly swayed by the positive impact on the environment, with 32% pointing to the appeal of lower running costs. The high-performance aspect of EVs hasn't gone unnoticed either, attracting 19% of potential buyers, while government incentives are a deciding factor for 15%, underscoring the role that policy plays in consumer decisions.

Regarding those incentives, the survey suggests that their removal could significantly cool the Florida public's interest in EVs, with 62% indicating they might rethink an EV purchase. Moreover, a little over half support the idea of moving away from gas-powered cars altogether, reflecting a growing readiness for a more sustainable mode of transport.

However, there's a degree of mistrust in the mix, with 57% viewing the push for EVs as potentially profit-driven, casting doubt on the sincerity of the sustainability narrative.

The power of the media is also evident, with positive reporting on EVs swaying 29% of survey participants towards considering an EV. Yet, some are wary, with 43% concerned about the possibility of increased surveillance and control over their driving patterns through EV technology.

“While there are hurdles to overcome, the future of EVs is bright. Dealers find themselves at the frontlines, tasked with eliminating customers' apprehensions around issues like range limitations, battery degradation, and long-term maintenance costs. Through open conversations and access to accurate data, they can demystify the EV ownership experience,” continues Mr. Jones Jones. "With continued innovation, investment in Infrastructure, and collaborative efforts between stakeholders, we can pave the way for a greener, more sustainable tomorrow. By embracing the EV revolution, we not only drive towards cleaner air and a healthier planet but also unlock a world of exciting possibilities on the road ahead.”